Play Stuff Blog

The Strong’s historians, curators, librarians, and other staff offer insights into and anecdotes about the critical role of play in human development and the ways in which toys, dolls, games, and video games reflect cultural history. Learn even more about the museum’s archival materials, books, catalogs, and other ephemera through its Tumblr page.

Outlook Good: Magic 8 Ball Inducted into the National Toy Hall of Fame

Magic 8 Ball, Alabe Crafts Inc., about 1960. Our lives are complicated and expectations for the future lie between idle longing and fervent wishing. As I entered the angst of middle school, I often wondered “what might happen?” and “what should I do about it.” I sought an oracle that could illuminate the future for me and Magic 8 Ball proved an intriguing way to harmlessly flirt with the future. On November 8, 2018, Magic 8 Ball took its place of honor in the National Toy Hall of Fame.

Syco Slate: The Pocket Fortune Teller, Alabe Crafts Inc., about 1948 The first stage in Magic 8 Ball’s history occurred when Cincinnati clairvoyant Mary Carter created the Syco-Slate, a small chalkboard that she placed in a sealed container. She would then ask her clients a question and they would hear the sound of chalk scratching across a board. When she opened the container, Mary revealed the magical message on the chalkboard. Mary’s son, Albert, predicted that his future lay in advancing his mother’s creation.

Without a doubt, the pair turned to family member Abe Bookman, a business-savvy man who had graduated from the Ohio Mechanics Institute in 1921, to handle the logistics. Bookman and Carter formed Alabe Crafts Company of Cincinnati and sought to introduce a novelty that would provide answers emerging randomly out of its inky depths. Carter applied for a patent, but sources say that he died soon after from his eccentric lifestyle and alcoholism. But Bookman proceeded with the project on his own.

The size of an overgrown softball with a flat spot that let it stand as a desktop paperweight, Magic 8 Ball would respond to questions with one phrase framed in a triangle in the round window. What’s the mysterious secret to this toy? The black ball holds a 20-sided polyhedron that floats in diluted dark blue propylene glycol. Inscribed on each of its facets is a different answer to any yes-or-no question.

Magic 8 Ball, The Muppet Show, Mattel, Inc., 2003.

When I played with Magic 8 Ball, I found that if you pose a question, one out of four times Magic 8 Ball puts you off, offering only “ask again later,” “better not to tell you now,” “reply hazy, try again,” or something similar, which to many 12-year-olds is much more reassuring then a definite “no” or a hedged negative like “outlook not so good.” What I liked most about Magic 8 Ball was that it served as a confidant. Any uncertainty, secret romance, or hope could be confessed, and it responded. It’s this versatility that appeals to children and adults.

Magic 8 Ball: Hello Kitty, Mattel, Inc., 2017. Magic 8 Ball has endured for more than a half-century. In the process it became an icon of popular culture. First appearing on The Dick Van Dyke Show in the 1960s, the toy showed up over the years on Friends, Seinfeld, Murphy Brown, and The Daily Show. Variations of the original seem almost as popular as the real thing. Fortune-telling Magic 8 Balls feature Homer Simpson, the Muppets, Hello Kitty, and Japan’s Gudetama, among others. Individuals can commission a customized version, and online editions respond to typed questions.

Millions of Americans have purchased their Magic 8 Balls during the last seven decades, yet the toy is still statistically gaining in popularity. According to one Internet survey, Magic 8 Ball ranks among America’s 20 favorite toys from the 20th century. One humorist called it the “best decision-making model of the millennium.” So, Magic 8 Ball, will you still be providing a fun glimpse of the future a hundred years from now? My guess is the answer floating to the surface might be “You may rely on it.”

Play It Again: Enjoying Music Through the Ages

“I love songs!”

This short phrase is something I’ve been known to say (or occasionally shout) with great enthusiasm. Yes, I could simply say I love music, but that wouldn’t encompass all of those catchy little improvised (and largely a cappella) ditties made up with friends or family while driving, working, cooking, or whenever else inspiration may strike. The word “songs” seems more fitting given the broader creative terrain it covers. Not to mention, most people chuckle or at least crack a smile when I utter those three words.

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Game Changers: The 2018 World Video Game Hall of Fame

 “It’s the most wonderful time of the year!”

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From a Coquette to a Mystery Date?

 

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Art + Toys = Art-Toys?

Plastic was invented in the late 19th century, but not until after World War II did advances in chemical technology make it malleable and affordable enough to meet the demands of toy manufacturers. The first plastic toys seemed crude—some toy companies combined plastic heads or hands with cloth or wooden bodies, while others made attempts at translating new concepts into tangible plastic toys. Soon plastic toys of all kinds—Mickey Mouse figures, moon men, ray guns, model kits, and Astro Boy products, among others—hit the market.

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Just Pretend

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A Plethora of Games for a Splendid Little War: Parker Brothers Invades the Parlor

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“It’s Time to Light the Lights”—Spotlight on Bonnie Erickson

 

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Video Game History is Black History

In historian Carly Kocurek’s recent American Journal of Play article “Ronnie, Millie, Lila—Women’s History for Games: A Manifesto and a Way Forward,” she reveals the hidden histories of three women who played important, but mostly forgotten, roles in video game history.

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Colorful Chemistry Sets

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Learn, Baby, Learn: Shindana Toys

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